PROJECT: CORPORATE ID

CLIENT: EASTBAY CO.

Objective:

To design the company’s logo as well as several corporate identity pieces. The resulting logo must be appropriate for use in a full range of advertising applications: business stationary, brochures, catalogues, signage, website, billboards, etc.

Design Brief:

The target audience of the company’s products is 15-28 year olds who are living active, yet stylish lifestyles. Taking into consideration the company’s style the considerations for this project was simplicity with influence from vintage logo design.

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