PROJECT: THREE AD CAMPAIGN

CLIENT: ARMED

Objective:

Develop a strategy and concept that will support a campaign of three magazine advertisements. This ad campaign will run three unique advertisements (same product, same theme) in consecutive issues of the same magazine, or on consecutive spreads in one issue (reveal ads).

Design Brief:

ARMED jewelry is a unique brand with a focus on the items being worn casually and effortlessly, in a sense to “Always be ARMED” everyday. The brands target audience is women between the ages of 18-34 that has a unique style and is all about empowerment. The campaign strives to convey that by featuring fierce, attitude driven women wearing the jewelry. Women will hopefully see the ads, see an empowered, highly stylish woman and want to be just like her.

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